Lead Performance
Drive Marketing Value.
CSG’s Channel Intelligence Solution for lead performance visibility helps enterprises and their indirect selling partners understand exactly how leads are performing from distribution all the way to cash. Enterprises will know exactly what is happening to your lead investment at every stage with every partner and help to increase conversion rates, accelerate sales cycles and increase close rates.
CSG’s Channel Intelligence solution for lead performance will answer critical questions such as:
- How much channel revenue is driven by our marketing investment?
- Which marketing investments should we increase and reduce to most efficiently drive channel revenue?
- Which partners and partner reps are most effective with the leads we’re sending by region, channel level, industry and product certification?
- Which partners are not acting on leads and which partners are “playing” the system?
- Does lead performance vary based on time of year, region, partner level, product line?
KEY FEATURES:
- BLUEROADS rich channel intelligence reporting engine
- OPENLINE data management services – including data cleaning, normalizing, de-duping and augmentation
- OPENLINE call center solutions – profiling, up-sell/cross-sell and validation services
- CSG lead management, channel and data expertise
Contact us today to learn how to increase your visibility and investment.
