Channel Intelligence

CSG combines OPENLINE contact center services, The BLUEROADS SaaS Partner Opportunity Management solution and OPENLINE data management services to help enterprises build a 360 degree view of their channel and rich insight into ongoing channel performance. We help enterprises answer critical questions such as:

  • How are we tracking on revenue to target in this period and future periods by region, industry, partner level, product and/or target company size?
  • Is my channel delivering incremental additional revenue?
  • Is my marketing investment resulting in channel revenue?
  • Which marketing investments should we increase and reduce to drive the most efficiently drive channel revenue?
  • Which partners are my strongest partners by region, industry and product line?
  • Which emerging breadth partners should we invest resources in to develop them into depth partners?
  • Do we have the coverage and capability for a specific geo, industry and/or product line?

Key features of CSG’s Channel Intelligence offering are:

  • BLUEROADS rich channel intelligence reporting engine
  • OPENLINE data management services – including data cleaning, normalizing, deduping and augmentation
  • OPENLINE contact center - profiling and validation services