CSG Openline is extending a special offer to waive set-up fees (up to a $4,000 value)  on new event recruitment projects for recipients of Channel Talk, our free quarterly newsletter. Start your campaign by the end of June to be eligible for this offer. For more information, contact Joby Pearson, VP of Sales, at 1-800-763-7079 or jobyp@csgopenline.com.

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CSG Openline has hired Anna Malone as a Program Strategist for our clients. The announcement was made Monday by Joby Pearson, Vice President for Sales.

As Program Strategist, Anna will work closely with CSG Openline’s clients and internal delivery teams in developing campaign strategies, overseeing project execution and ensuring we exceed our clients’ goals.

“Our clients are always looking for fresh ideas on how to build partner relationships, engage and enable their partners, and drive more revenues through their indirect channels,” Pearson said. “Anna expands our capacity to provide those fresh ideas and help our clients successfully execute their initiatives.”

Malone brings over nine years of experience in multi-disciplinary marketing and business development. Prior to joining the team at CSG Openline, she served as a Marketing Manager for Microsoft for the past five years, executing campaigns for Microsoft Partner Events, Microsoft Across America, TechEd 2007, Microsoft’s US Launch for Vista/Office 2007 and the Microsoft IT Leadership Summit.

Malone’s other experience includes Regional Marketing Manager for Allied Riser Communications (Dallas, Tex.), Division Marketing and Sales Support Manager for Sprint Enterprise Network Services (Dallas, Tex.), External Affairs Manager for Arts District Friends (Dallas, Tex.) and Manager for Cavanaugh Group International (Roswell, Ga.).

“For many years I have contracted with CSG Openline as my vendor on various projects, and I have always admired the strong work ethic, quality of delivery, and commitment to service exhibited at all levels of the organization,” Anna said. “It is a pleasure to join the team, and I am excited about the opportunities that await.”

Malone earned a bachelor’s degree in Political Science with a minor in history from Berry College (Rome, Ga.) and a graduate certificate in marketing from Southern Methodist University (Dallas, Tex.).

 

CSG Openline announced Wednesday that it has been named an official member of the Consumer Electronics Association.

The announcement strengthens the company’s position in the Consumer Electronics industry. For over 10 years, CSG Openline has been the leading outsource provider of channel services for the technology industry and is dedicated to providing revenue-generating opportunities for consumer electronics manufacturers and their retail partners.

“CSG Openline is dedicated to serving the Consumer Electronics industry,” said Joby Pearson, CSG Openline’s Vice President of Sales. “After extensive research, we have found a strong need for our services that will strengthen the relationship manufacturers build with distributors and resellers, who have a significant impact on their sales.”

Comprised of over 2,200 members, the CEA is the most respected and recognized source for information, support and tools in the Consumer Electronics Industry. The CEA hosts a number of events and award programs for the industry, highlighted by the Consumer Electronics Showcase Jan. 7-10 in Las Vegas.

Kris Holley, CSG Openline’s Channel Executive specialist for consumer electronics, will attend the event, where she will discuss the benefits of CSG Openline’s services and ability to generate revenue in areas not being targeted, specifically resellers in the small-medium business space.

“According to several Consumer Electronics manufacturers we’ve spoken to, there is a need to quickly rethink their channel strategy mix to best reach their target customers. Channel analysis is often a new activity for many Consumer Electronics manufacturers,” said Holley. “They lack the channel intelligence data needed to analyze channel activities accurately and the ability to execute strategy. CSG Openline has the experience to help them develop a detailed and robust channel strategy, and execute it to achieve and improve business results and profit margins.”